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Crewft Türkiye - Social Innovation

Innovation Units
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Commercial Feasibility and Analysis Unit
Commercial Feasibility and Analysis Unit

This unit is a center that evaluates the commercializability of projects and supports strategic decisions. His duties includemarket research, financial analysis and business model evaluation. Before moving on to the development phase of the projects, target market, potential customers and competition analysis are made; Thus, the probability of economic and commercial success of the projects is measured.

The unit also manages the pre-order collection and market testing processes. When necessary, it collects real market data by creating term sheet orders for prototypes or pilot products and shapes the development strategies of the projects according to this data. In this way, projects in the innovation center become feasible and sustainable not only technically but also commercially.

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